CONSULTING CONSUMERS

CHILDREN

A variety of health-related issues affect children – from foster care to environmental exposure to childhood obesity. (It’s estimated that 30% of US children are obese or overweight, suffering significantly higher health care costs as a result.) MullenMD  has been at the forefront of childhood cause marketing, with vast experience on the issues affecting children and their health.

Highmark Blue Cross Blue Shield and its network of participating local hospitals were in search of community outreach to gain exposure for their CommunityBlue plan. Mullen responded by organizing the Highmark CommunityBlue Coach's Camp, a day-long training session for over 500 youth baseball and soccer coaches from all over Western Pennsylvania. With the help of coaches and experts from the Pittsburgh Pirates and Riverhounds, the camp was a resounding success. It received extensive local media coverage was held again the following year due to its popularity.

CHILDREN'S HOME OF PITTSBURGH

The Children's Home of Pittsburgh is an independent, non-profit organization that promotes the health and well-being of local infants and children through a variety of services. Mullen identified with the mission of The Children's Home and quickly became an extension of their staff, providing media outreach and awareness on the local and national levels. The Children’s Home also tapped into our strategic and innovative approach to help build anticipation for the grand opening of their new facility. With our help, The Children's Home received coverage from major local and national media and positioned itself as a respected resource on pediatric health issues.

CASEY FAMILY PROGRAMS

Casey Family Programs is the largest national foundation with the sole mission to provide for and improve the foster care system in the United States.  In 2006 Casey unveiled an ambitious new initiative, to safely reduce the number of children in foster care by half by the year 2020.  Casey chose Mullen to create an innovative marketing initiative to increase awareness, transform the way the nation thinks about foster care, encourage advocacy, and ultimately effect change within the foster care system. Our research led us to determine that the key to the 2020 goal is the Millenial generation—those between the ages of 13 and 25.  We will use the Internet, traditional advertising, and guerilla public relations tactics in several major U.S. cities in order to launch the Casey movement.

FAMILY HOUSE BROCHURE